Out of home media is - next to TV advertising - the type of media with the highest recall (~90 per cent).
With a proportion of 15 per cent (international average is 6 per cent) of the advertising budget Outdoor advertising (out of home media - OoH) is an essential part of any advertising campaign and an ideal way to communicate with the masses. Its growth rate is higher than the general advertising growth rate (average of about 17 per cent).
BMC concentrates on offering all China outdoor competence by covering China's economically most successful regions and provinces.
With a special view on transportation media BMC benefits from long term exclusive agreements with railway stations in the capital city of Beijing, in Shijiazhuang and Tianjin and via a joint venture in Guangzhou and in the boomtown Shenzhen.
The BMC Airport Media team has built up a network of high quality airport media formats with which BMC covers 15 of China's busiest airports.