Out of home media is - next to TV advertising - the type of media with the highest recall (~90 per cent). With a proportion of 15 per cent (international average is 6 per cent) of the advertising budget Outdoor advertising (out of home media - OoH) is an essential part of any advertising campaign and an ideal way to communicate with the masses.

BMC concentrates on offering innovative media formats of highest standard at the railway stations in Beijing.

At this BMC benefits from long term exclusive agreements for the media formats of the railway stations in the capital city of China.