As exclusive media supplier in these railway stations, the BMC railway media media offer can cover all passengers (arriving, waiting, shopping, departing) with a large number of various media formats,
such as light box packages in defined areas (e.g. departure / arrival) or exclusive light boxes in the waiting rooms (even according to booking class) or huge impact by 160 s qm tri displays in the central entrance hall at Beijing West for instance. We also offer special projects we realised for the client Mengniu Dairy (References). For an individual offer including relevant media information and rates please contact us.
LIGHT BOXES (selection)
- different sizes in all railway stations
- departure and arrival packages
- waiting room packages
- ticket office areas
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Arrival & Departure Corridor Packages
Coverage of all arrival and departure corridors in our stations (e.g. departure area packages with 35 light boxes each 3 m wide x 1.5 m heigh)
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King Size Light Boxes
Single standing king size light boxes (e.g. light box at central entrance/security check to Beijing Central Station with 10 m width x 2 m height, reaching all passengers entering the station) |
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Single & Departure Corridor Packages
Three single light boxes at the central exit passage (each: 5 m wide x 4 m high) of Beijing Central Station
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Central Exit Door Light Box Package
Packages of three light boxes (each 5.8 m wide x 2m high) directly in front of the central exit door reaching all arriving passengers at Beijing Central Station. |
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Central Departure Hall Light Boxes
Light boxes (3 m wide x 1.5 m high) in the central departure hall of Beijing West Station
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Waiting Room Entrance Packages
Package with light boxes at the entrances to the waiting rooms (e.g. package of 19 light boxes of 2.3 m width x 1.9 m height) |
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Columns Light Boxes Packages (round, 2 sides)
Column light boxes with two sides at the arrival area of Beijing West Staation (e.g. package with four columns of 2 m width x 2.4 m height)
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Columns Light Box Packages (cuboid. 4 sides)
Exclusive columns light box corridor passage, covering all arriving passengers at Beijing Central Station. Package includes eight columns each 15 s qm (4 sides with 1.5 m width x 2.5 m height each) |
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Platform Exit Package
Package at the exit of the platforms, targeting the arriving passengers (example: Package with eight light boxes each 3.77 m wide x 1,04 m high)
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Arrival Package
Packages at arrivals can be upgraded be exclusive single light box like these two portrait formats of 10.5 m and 5.5 m width x 1.1 m height reaching all arriving passengers at Beijing West Station. |
WAITING ROOMS
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Billboard Packages
Billboard packages, e.g. left and right of the entrance to the central departure area (package of two billboards of 10 m width x 5.5 m height and two billboards of 5.7 m width x 5.5m height) at Beijing Central Station. |
Giant Single Billboards
Giant billboard on top of the departure board in the central departure hall of Beijing West Station.
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TRI DISPLAYS & MAXI FLAGS (Entrance Hall Dominance)
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Tri Dispays
Two giant tri-displays of 160 s qm (46.5 m wide x 3.5 m high) at each side of the central entrance hall at Beijing West Station, each tri-displays provides three individual sides. |
Maxi Flags
Eight flags (two on each corner) of 40 s qm each dominating ground and first floor of the central entrance hall at Beijing Central Station.
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WAITING ROOMS
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Waiting Rooms "Eco Class"
Packages inside all waiting rooms (e.g. package of 22 light boxes in different waiting rooms, each light box with 3.3 m or 4.5 m width x 2 m height) |
Waiting Rooms "Business Class"
Light Boxes in the "business class" waiting rooms (e.g. 6 m wide x 2 m high on top of entrance/exit door)
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CORRIDOR & WALL BRANDINGS
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Corridor Branding
Branding of corridor leading from and to the platforms (e.g. two sites with each 50 m wide × 1.5 m high)
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Wall Branding including Light Box Package
Complete branding of arrival and departure corridors, the arrival and departure light box packages are integrated in the entire advertising artwork and open up various creative possibilities |
VIP AREAS
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VIP Waiting Rooms
2 exclusive billboards (5 m wide x 2 m high) on each side of the VIP waiting room at Beijing Central Station targeting highest officials from politics and business leaders of the important Chinese companies and SOE's. |
VIP Platform Access & Exit
Exclusive VIP access and exit to platform no. 1 at Beijing Central Station, which is reserved for highest officials from politics and business leaders of the important Chinese companies and SOE's coming to and leaving from Beijing. |
SPECIAL PROJECTS / EVENTS
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Special Projects
Special projects like the coverage of five roofs with an advertising artwork of 1,500 s qm inside Beijing Central Station.
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Events
Accompanying projects with special opening events, press conferences. invitations and hospitality program for VIP's from local politics and business. |
TICKET OFFICES
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Ticket Office Package
Light boxes packages on top of the ticket desks (e.g. light boxes of 7.5 m width x 2.5 m height), in China passengers have to buy tickets before the train trip at the departure city/station. |
Ticket Office Single Light Boxes
Huge single light boxes dominating the ticket offices (e.g. light boxes of 7.5 m wide x 2.5 m high), in China passengers have to buy tickets before the train trip at the departure city/station. |
ESCALATOR BRANDING
Branding of the escalators at the entrance hall of Beijing Central station, all departing passengers enter at ground floor and have to take these escalators to enter platforms on 1st floor (four escalators of 0.87 m wide x 18.2 m high each)
FURTHER MEDIA FORMATS (selection)
Further to these media formats BMC offers a wide range of additional advertising possibilities.
BMC also provide entire concepts like
- integrated marketing solutions
- handouts and promotions
- informing press and organizing press conferences for special campaigns
- railway dominance concepts (coverage of large parts of a whole station by one client)
Please contact us for further information.