INDIVIDUAL ACQUISITION OF MEDIA SITES
BMC offers a wide range of media sites in and around the railway stations of Beijing, Guangzhou and Shenzhen, but is not limited to these sites. In case a client is interested in any location in and around railway stations which is not yet used as advertising media site, BMC evaluates the possibilities for the clients and gets in contact with the railway authorities. Providing a large network among Chinese railway authorities BMC is the ideal partner for individual railway media solutions.
In 2007 when MENGNIU DIARY COMPANY needed a unique advertising space inside stations, BMC succeeded in getting all relevant approvals to use the 1,500 s qm domedceilings at the central departure passage of Beijing Central Railway Station. BMC arranged the acquisition of the media site, provided all necessary planning permissions and advertising approvals from the railway and the governmental authorities, BMC supported the creation of the design, created the integrated marketing concept that was initiated along with the campaign, organized the printing and installation, organized the opening ceremony event, informed the press and invited to the press conference.

MEDIA PLANNING FOR ALL CHINESE RAILWAY STATIONS
Next to the media sites for which BMC provides own licenses BMC can also arrange most of the other railway media sites in China. BMC offers a complete handling and the entire execution of the campaign all over China.

CREATION OF NEW RAILWAY MEDIA FORMATS
Next to the classic media formats like light boxes, BMC invents new creative and interesting media formats. BMC invests in new technologies for backlit solutions and offers ZENO panels (a new kind of interactive light box with moving images) in several railway stations exclusively.

BMC's 360° CLIENT SERVICE
BMC provides the most professional and comprehensive services to clients, including:

• Pre-Campaign Research:
  According to an old Chinese saying one should "Only fight well-prepared battles". Therefore BMC supports the client at the best to guarantee the effectiveness of the campaign from the very first moment on. BMC collects all necessary data and information from the market and the target audience before making any media planning for the client. BMC can also arrange a pre-testing of the advertising artwork at the railway stations.
• Media Planning ? "one face to the client":
  BMC offers media sites with BMC licenses as well as the planning and buying of additional railway media sites. At any point of the campaign BMC provides the client with the necessary information which kind of sites BMC offers.
• Advertising Design:
  BMC is fully supportive during the advertising design process by offering suggestions and applying for permission from authority.
• Media Production:
  BMC has strict quality control for its media production while ensuring top quality at reasonable prices.
• Maintenance / Cleaning:
  BMC is responsible for conducting constant monitor of the quality and the condition of all the media sites as well as for the regular cleaning of the media sites.
• Post-Campaign Research:
  The end of the campaign is not yet the end of BMC's work. As a professional media company, BMC also provides post-campaign research to evaluate the effectiveness and to adopt their results for the planning of the next campaign.