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    17.07.08
    Business Media China obtains further advertising space at Beijing airport for Coca-Cola

     

    Corporate News

    Stuttgart/Beijing, July 17, 2008 - BMC Flying Dragon, the airport
    advertising company of the Business Media China AG, obtained further
    advertising space in the new terminal 3 at Beijing airport for their
    customer, Coca-Cola. Coca-Cola installed a mini bird-nest-stadium in the
    arrival hall with Chinese top athletes as testimonials.

    Terminal 3 (T3) of the Beijing airport, which opened this March continues
    to draw more customers than available advertising space. Since all of the
    media formats of the BMC Flying Dragon in terminal 3 were booked after the
    beginning of the second quarter - mainly with long term contracts -
    additional formats were searched for and found together with the airport
    authorities. Coca-Cola, inspired by the success of the interactive Samsung
    advertising platform in T3, signed a contract for a new, innovative media
    format in the arrival hall of T3 during the 3 month Olympia period.

    For the world brand number 1, Coca-Cola, the Olympic Stadium was replicated
    (also called 'The Bird-Nest') with a diameter of 4,20 meters and a height
    of 1,35. The stadium was flanked by both Coke testimonials and Chinese top
    athletes Yao Ming (six fold NBA All-Star) and Liu Xiang (World champion
    110m hurdles at the World Championship 2007).

    BMC Flying Dragon further attempts to continuously initiate media formats
    or to lease other licensees in order to meet the high demand. As was
    already realised in terminal 2, BMC Flying Dragon also established a
    business center in T3. Advertising space (light boxes, screen savers etc.)
    has already been booked on a long term basis by China Mobile. The business
    center also gives advertising customers the possibility to use the space as
    an own airport company lounge for special events or for guests.

    With their own advertising media in or on 14 of the largest airports in
    China and the marketing access to various further advertising spaces in
    other airports, BMC Flying Dragon is currently one of the leading area-wide
    providers of airport formats in China.

    Beijing Capital International Airport in the most important and largest
    international airport in China and, since 2004, generates the highest
    traffic volume in all Asia. Terminal 3, which opened on February 29, 2008,
    is the main basis for Air China and the entire Star Alliance, including
    Lufthansa as well as for the Oneworld Alliance (American Airlines, British
    Airways etc.). All arriving and departing flights of the Olympic Summer
    Games 2008 will be processed and the VIP's, atheletes and tourists welcomed
    in this terminal.