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    30.05.08
    Business Media China begins 2008 with a 63 % increase in sales

     

    Ad hoc announcement

    Business Media China AG has started into the new business year 2008
    according to plan. Compared with the first quarter of the previous year the
    BMC Group has increased its sales volume by 63 % to EUR 3.3 million in the
    traditionally weakest first quarter of the year.

    The results still show the expected loss for the first quarter of 2008 in
    the amount of EUR 2.2 million. This reflects the seasonally varying
    activities throughout the different quarters of a year, due to the Chinese
    New Year and the cycle of fairs throughout a year, which only starts after
    the first quarter.

    The BMC Group has a full order book in its business segments exhibitions &
    conferences and advertising media at the time of the report. According to
    current planning, Business Media China AG expects to achieve with its
    existing activities (unchanged) consolidated total sales in the amount of
    EUR 35 to 45 million for the financial year 2008. According to plan this
    will also lead to a positive pre-tax result on a consolidated basis. Both
    the profitable segment of exhibitions & conferences as well as the
    developing segment of advertising media, which is expected to present a
    significantly positive result, will contribute to an overall profit.

    ------- End of the ad hoc statement -------

    The segment exhibitions & conferences concentrated on the planning,
    organisation as well as the marketing of the exhibitions and conferences
    taking place in China in the year 2008. The PPI & FDC Fair, one of the
    important fairs in Southern China in the field of food processing and
    packing, and China Beauty Expo in Shanghai, one of the leading events in
    Asia in the field of cosmetics and beauty products, are under preparation
    for the second quarter. The booking figures in particular for the beauty
    and cosmetics area have increased significantly compared with last year's
    exhibition. With an exposition area of over 66.000 square metres the China
    Beauty Expo develops into the leading exhibitions in Asia.

    The segment advertising media has increased the exploitation of advertising
    space in the first quarter 2008 compared with the previous year. The
    quarterly sales volume of this segment of EUR 3.2 million represents an
    increase of 62 % over the 1st quarter of 2007. BMC Advertising and BMC
    Flying Dragon in particular were able to increase sales in the first
    quarter of 2008 compared to the first quarter of 2007.

    BMC has formed with the Chinese company Skyflying Media a joint venture for
    the marketing of advertisement space all over China. The new company to be
    established will be controlled as to 51 % by BMC Advertising and as to 49 %
    by our Chinese partner, Skyflying Media. BMC will be one of the leading
    suppliers in the segments advertising and advertising media in China. In
    the future an expansion of this new marketing company in the area of
    advertising media by renting additional advertising space is possible. BMC
    Skyflying Media will have its headquarters in Beijing. The foundation phase
    will be completed in the 2nd quarter 2008, first sales are expected in June
    2008.

    TC Group, the advertising company, has completed its restructuring in the
    first quarter of 2008. The management group was completed and the
    participation in extensive advertising bidding projects in Germany was
    expanded. A representative office was established in Beijing in order to
    accompany Chinese enterprises to Germany and be able to directly offer
    German enterprises advertising projects in China. The TC Group sees herein
    a high development potential for the future. A renowned Chinese building
    contractor has booked an order for an advertising campaign in Germany in
    the first quarter 2008.

    The segment Sourcing & IT has continued the project phase for the
    development of new products in the first quarter. The testing phase will be
    started during the course of the year. Presentation and marketing will
    follow at shortly thereafter.

    The number of employees in the BMC Group as of March 31, 2008 amounts to
    273.

    The complete Quarterly financial report Q1 2008 is available on our website
    www.businessmediachina.com.