Ad hoc announcement

Successful 2007 and strong outlook for 2008

Stuttgart, April 24, 2008 - Business Media China AG has experienced a
brilliant development during 2007. Investments made in the previous years
began to bear fruit and resulted in significant growth during the reporting
year: BMC was able to record a more than threefold turnover to reach EUR
23.1 million. As a consequence of the enormous spadework in building up our
Premium advertising media, attractive exhibitions & conferences and the
organization, there was consolidated loss of EUR 5.4 million, as expected,
for the entire reporting year.

According to the actual planning status BMC expects to achieve in fiscal
2008 a turnover between EUR 35-45 mn based on the established business
activities. BMC also expects to achieve a positive pre-tax result. The
turning to profitability will be supported by the already since 2007
profitable Exhibition & Conferences segment as well as by the strongly
growing OOH Media segment that will become substantially profitable in
2008.

Key data of the Group P&L, balance sheet, cash flow statement and
shareholder's equity changes have been published on our Website
www.businessmediachina.com as of today. The full annual report will be
available online as of April 30, 2008. Today at 11 am an analyst conference
is taking place at equinet AG, Gräfstrasse 97 in Frankfurt (presentation is
available on the company website).

---------- end of Ad hoc --------------------

Today, BMC in China is one of the prominent and leading market players in
the field of Out of Home Media and Exhibitions & Conferences, in certain
sub-segments we are already the acknowledged market leaders. This
gratifying development is supported by a market environment in China where
simultaneously three 'ideal worlds' come together for us: the economic
growth in China continues to be around 10 % annually and. Secondly, China is
not only the 'factory of the world', but it also profits evermore from the
increasing domestic demand. The middle-class population that has meanwhile
grown to a staggering figure of nearly 300 million is inclined to
consumption, resulting in a growth of spending on advertising of nearly 16
to 18 % per year - that is three to four-times as much as in western
industrial countries. And thirdly, outdoor advertising plays in China's
Media-Mix a disproportionate role and is, therefore, much stronger than the
whole of advertising market. As a consequence of the powerful
infrastructure investments, the supply as well as the quality of the
available media formats tends to increase in China.

During 2007, we have achieved important milestones:

- In the segment of airport advertising, we moved up to be among the top
three providers within a period of one year and our attractive media
formats are represented at 12 of the 15 most important airports of
China.

- In the railway station advertising, we are not only the undisputed
number one, but we also set the standards in respect of innovation and
quality - a fact that is acknowledged not the least by national and
international awards.

- In the exhibition & conferences business, we are well-established; of
the nine of our events already four have occupied the top position in
China's market and, our optoelectronics trade fair is undoubtedly the
largest of this type worldwide.

- Over the year, in Stuttgart as well as in China top executives have
joined our highly motivated team.

We intend continuing unabatedly with this dynamism in 2008 as well. The
year of the Olympics will once again give perceptible impetus to the
outdoor advertising business and pave the way allowing us to achieve our
ambitious targets. Following the opening of the new Terminal 3 at the
Beijing airport in March 2008, we have strengthened our presence
conspicuously at this strategic nodal point. Parallel to this, we will
substantially expand the railway station business in the region of Greater
Beijing. At the beginning of the current year, BMC has signed a
path-breaking Joint Venture agreement with Skyflying Media: in future all
media formats at major railway stations in Beijing, Guangzhou and Shenzhen
will be marketed jointly by the sales organization 'BMC Tianjun'. Together
we will offer the largest portfolio on Premium media formats in our market
segments in China and, we plan to gradually expand our cooperation.
Finally, in the trade fair segment we have enhanced our activities with
interesting own technology themes. In addition to all this, a significant
number of trade fair takeovers and partnerships are already in an advanced
stage of negotiations.

Key data of the Group P&L, balance sheet, cash flow statement and
shareholder's equity changes have been published on our Website
www.businessmediachina.com as of today. The full Annual report will be
available online as of April 30, 2008. Today at 11 am an analyst conference
is taking place at equinet AG, Gräfstrasse 97 in Frankfurt (presentation is
available on the company website).