Mengniu Roof Project

In September 2007 BMC converted the five domed ceilings of Beijing's Central Station for China's leading Diary company MENGNIU DIARY Co.,Ltd. to an immense advertising space of about 1,500 s qm. The spectacular advertising which comes along with an integrated service and marketing concept  will last until December 2008. Each roof represents one of the five continents symbolised through their typical architecture, landscape and animals. The Mengniu logo and products are integrated in the artwork and the client's message "We are a family" is constantly repeated. After the spectacular opening and unveiling ceremony more than 40 reports were published in newspapers, magazines, TV, Internet and radio. In January 2008 the project won a FIRST PLACE MOBIUS AWARD in the category Outdoor Advertising.

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